Consulting Practice

• Web PR strategy, competitive research & positioning:
  • Researched online privacy products for credit card monitoring and fraud protection company. Developed online promotion plan, e-mail campaign models, and online partnering opportunity portfolio (Intersections, Inc.).
  • Researched and analyzed online competition for an outsourcing firm. Prepared site evaluation recommendations to strengthen online positioning and branding. (TWG).
  • Developed targeted online PR plan and strategy (media contacts and financial links) for global print publisher’s launch of new investment newsletter on the Web (Phillips Publishing).

• Ad and e-mail campaigns, sweepstakes, search engine optimization, and online professional community:

  • Developed e-commerce user survey; Yahoo keyword advertising campaign; meta tag and search engine registrations; site analysis, recommendations, and enhancements. Site went from no ranking to being listed first on metacrawler search engines.
  • Developed online sweepstakes theme, messages, content, and e-mail campaign. Site’s user traffic and registration doubled in the first month of the launch View Case Study.
  • Initiated, produced, and promoted professional community site, HRBookmark, one-stop resource for HR managers. Site awarded prestigious BBP’s Mark of Best Practice and cited on Web Digest for Marketers for valuable service to its users. (Best Software).

• Site architecture, design and navigation, content development, and online product launches:

  • Developed Addy award-winning intranet print/Web campaign collateral and customer extranet prototype for international telecom (Concert Communications).
  • Created Web site design, navigation and content for leading Northern Virginia realtor (McEnearney Associates) and international business travel agency (Premiere Travel).
  • Developed Web-enabled content concept for product collateral online (Software AG).
  • Developed online and CD-ROM user guides for Web-enabled national dealer catalog (Mobil).